experience.
My key skills & work history
key skills.
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Strategy & Technical Direction — end-to-end planning of digital signage, videowall and IPTV networks, CMS* & platform selection and setup with robust architecture and future-proof design. (*ONELAN, BrightSign, Tripleplay, Scala, Embed, Encoded Media)
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Creative Content & UX/UI — design of brand-led screen templates, quality motion graphics with dynamic, data-driven feeds to engage and inform audiences.
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Touch Interactive — tailored touch-screen information kiosks and dynamic wayfinding to enhance the visitor experience with intuitive, interactive and connected touch screen experiences
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Custom Apps & Integrations — development of bespoke digital signage apps and API/data integrations for fresh, real-time, engaging screen content.
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Deployment & Training — full delivery management including scoping, budgeting, stakeholder onboarding, installation oversight and onsite or remote user training.
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Managed Services & Support — ongoing content updates, system monitoring, troubleshooting and lifecycle management to keep networks fresh, reliable and effective.
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Brand & Marketing Design — creation of visual identity, digital & print marketing collateral and motion graphics to support presentations, exhibitions and wider brand communication.
work history.
tyson reed limited
Founder & Director // 2024 to present
Independent creative-technology studio specialising in digital signage, AV integration and interactive content for integrators and their customers
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Founded a creative-technology studio delivering strategy, design, software and deployment for digital signage, videowall and touch-screen experiences.
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Full-service agency offering branding, marketing literature, content design, motion graphics, software development, email marketing, web, interactive and signage solutions.
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Experienced in delivering into corporate, financial, retail, hospitality and higher education environments.
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Partner to AV/IT integrators, global brands and their marketing teams – scoping, designing and delivering large-scale networks with sustainable, future-ready solutions.
onemedia & Red solutions
Managing Director & Creative Services Director // 2020 - 2024
Merged AV sales and creative services businesses into a single technical AV distributor and solutions provider.
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Strategic leadership: led the merger and integration of two AV companies into a single profitable entity – designed business plan, secured funding and negotiated legal/financial terms.
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Revenue & margin growth: maintained £600k project turnover annually for the Creative Services division with lean, multidisciplinary teams of 5–10, driving healthy GP through improved pricing and recurring revenue.
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Product innovation: acted as commercial and creative architect for a content and apps library featuring 20+ integrated apps, catalysing a strategic shift away from one-off projects to a subscription model.
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Client solutions: personally directed flagship signage networks for brands such as Barclays, Aviva, Legal & General, EDF and Landsec – from creative concept to integration and training.
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Channel partner development: positioned the business as a trusted specialist partner for resellers/integrators, winning direct end-user briefs.
onemedia
Creative Services Director / Managing Director // 2012 - 2020
Professional AV services delivering large-scale digital signage and interactive solutions to corporate, financial, retail, hospitality and higher education clients.
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Growth & repositioning: transformed trade-only training services supplier into a full professional AV services provider, driving revenue growth of over 250% after merging Tymedia.
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Delivery scale: oversaw ~200 signage and interactive projects per year across financial services, corporate, retail, hospitality and education sectors.
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Service innovation: introduced new offerings including digital signage content, apps and dynamic data feeds, managed services, support packages and continued specialised creative and UI/UX consultancy.
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Quality & delivery: delivered complex multi-site deployments for corporate clients, embedding robust QA and project governance to maintain a satisfaction rate >99% on high-volume delivery.
tymedia
Graphic and web designer // 2007 - 2012
Independent agency specialising in digital signage content, interactive experiences and marketing communications.
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Co-founded one of the UK’s first specialist digital signage creative agencies with the late David Dalzell, CEO of ONELAN, growing the business to serve 100+ clients.
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Delivered full-service digital comms: branding, marketing literature, content design, motion graphics, email marketing, web, interactive and signage solutions.
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Negotiated and executed the merger with onemedia, providing creative reputation and scaling client services, leading to high-profile client wins.
Early career summary
Up to 2007
Built core skills in visual design, UX, project delivery and client communication across varied sectors:
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Graphic & Web Designer – Oculus Design
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Studio Manager & Designer – Halifax Bank of Scotland
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Designer/Web Designer – Insight Marketing Concepts
key skills.
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Creative & technical direction
- Management of designers, animators, developers & software engineers
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Graphic & digital design
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Digital signage & Touch interactive specialist
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Software Design (Scoping, UI/UX & technical workflow)
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Commercially focused
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Client facing / Account management
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Budgeting & forecasting
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Technical Sales
work history.
Consultant & Creative services // Feb 2024 to present
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Managing Director & Creative Services Director // Jul 2021 - Feb 2024 (2.5 Years)
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Creative Services Director / Managing Director // Jan 2012 - Jul 2021 (9.5 Years)
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graphic and web designer // Sep 2007 - Jan 2012 (4.5 Years)
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Graphic and web designer // Sep 2005 - 2007 (2 Years)
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Graphic and web designer / studio manager // Sep 2003 - Sep 2005 (2 Years)
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Studio administrator to Designer / Web designer // Sep 1996 - Sep 2003 (7 Years)
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